01 / 2012 / Volume 1

Information and communication technologies influence essentially tourism and that influence will continue to grow. Present article as an overview analyses ICT influence on tourism in different contexts – time context, geographic context, psychological cognitive context, social context, context of changes generator, and tourism virtualisation context. In a given context, the used technologies and typical applications are mentioned. Context analyses is completed with trends’ discussion which appears in ICT application in tourism.

The aim of this contribution is to provide a survey of some significant topics related to understanding the world around us, mainly in connection with travelling. Sometimes, inevitably, psychological views mentioned here are mingled here with philosophical and sociological ones. Namely, there are mentioned studies from the fields of cognitivism, human perception and experience. In the given context, the phenomena of home, genius loci and motivation for travelling etc. are mentioned as well.

The area of tourism marketing represents a broad variety of themes. Different approaches to the tourism marketing can be depicted in literature of last decades. The contemporary, state-to-the-art review of tourism marketing can identify six main areas with possibility to extent it with two other intersectional fields (tactical marketing and performance measurement). The basis of tourism marketing is the consumer behaviour, followed by marketing segmentation, targeting and positioning. The third field can be identified as the branding strategy and branding management and the fourth as the strategic marketing and marketing concept using the traditional marketing management tools from non-tourism sectors. Very special, explored and used area in tourism marketing is represented by marketing communication based mainly on e-marketing, social marketing, mobile applications and internet. The relationship marketing, experiential marketing, societal marketing summarized in the concept of sustainable tourism marketing can be considered as a new way and view on the tourism marketing in the future. Generally, despite the progress in tourism marketing in theory and practice has been significant in last two decades, the gap in some researched areas remains still extensive. The terminology differs especially between research and practice that use tourism marketing terminology at will. The important impulses in tourism marketing are taken over from other non-tourism sectors. There is a gap between the research and use of tourism marketing in private and public (esp. destination) sectors.

This article deals with economic issues in tourism. The aim is to provide a brief and well-structured overview of issues that the professional community has been discussing. It analyses articles that during the last 12 years appeared in the scientific magazine “Annals of Tourism Research”. The analysis concentrates on thematic orientation of the articles, methods used during the research and data sources. The survey provides a statistical assessment of publishing activities and identifies basic areas of research that economy of tourism has been dealing with.