01 / 2016 / Volume 5

Visitors’ perceptions of the quality of a tourism destination are fundamental for effective destination management and marketing. This paper deals with the topic of destination quality from the viewpoint of demand, i.e. from the viewpoint of a destination visitor. The results of perceiving the destination quality partial factors in the context of different behavioural characteristics of a visitor are presented, particularly, the way how spending and organizing
a holiday influences the perception of destination quality factors (Kruskal-Wallis test). The research nineteen factors were designed on the basis of contemporary theories and on qualitative research. Some important quality aspects related to tourism were identified and assessed for the Czech population. The primary data were obtained through a questionnaire survey with quota sampling (n = 1097). The dependence of destination quality perception on the way of spending the holiday was revealed in the case of 8 factors (e.g., Availability of transportation to the destination, Availability and quality of information; Additional infrastructure, Sense of security, Destination cleanliness, Uniqueness of destination, Price level in the destination, Cultural monuments). The significant differences identified among various groups of respondents are described in detail in this study. The research findings contribute to better understanding of the behavioural mechanism and can be used by destination managers to design communication strategies for different segments of consumers for individual destinations to improve their
competiveness.

Information and communications technology (ICT) has taken centre stage in recent decades in the world of tourism. Publicity and reservation strategies, in particular, are now developed through ICT. The rise of virtual, tourist communities has messed up ways to assess tourism products. This complete renewal of ways to interact with the customer requires tourism businesses to adapt to these new communication patterns. It is with regard to this issue that this study is based. A survey of 2 393 Quebec tourism enterprises made it was possible to identify websites and use patterns of these organizations and social media. The results show that most companies are aware of the importance of ICT for the development of their activities, but some financial, human, geographical
and training aspects slow down the process.

This paper aims to explore the relationship between tourist experience and place attachment in a desert tourism experience. The current study was carried out with a sample of international and domestic visitors in Wadi Rum, Southern Jordan. The results show that there is a significant positive correlation between the nearby constructs of the study units such as the four tourist experience dimensions (education, esthetics, entertainment, and escapism), and the two dimensional place attachments measures (place identity and place dependence). Moreover, the findings also indicate that education factor had a significantly positive relationship with place identity, and there was a significantly positive relationship between escapism factor and place dependence. The findings can be used to develop the tourist experience and place attachment in the context of desert tourism experience. They further help tourism destinations managers, planners and marketers to provide appropriate marketing strategies and enrich their offers to desert tourism participants.